Keeping its conventional date with Diwali, the festival of lights, Bollywood is banking on the weekend release of three films, including Shahrukh Khan`s much-awaited opus `Ra.One`, to rake in the moolah. It`s conventional wisdom in Bollywood to release movies during Diwali in a bid to set the Box Office register ringing.

And this Diwali too is no exception. Setting the tone is Shahrukh Khan`s most ambitious project `Ra.One` which is releasing tomorrow followed by Hema Malini`s `Tell Me O Khuda` and Himesh Reshammiya`s `Damadamm`. Trade analysts feel `Ra.One` with its innovative and aggressive marketing coupled with planned promotional drive will take the shine off the two other films. "People not only in India but also abroad are looking forward to `Ra.One`.

The other two films - `Tell Me o Kkhuda` and `Damadamm` will be affected due to `Ra.One`," trade analyst Taran Adarsh told PTI. Diwali is a big gamble for the tinsel town managers. Last year, `Golmaal 3` and `Action Replayy`, directed by Rohit Shetty and Vipul Shah respectively vied for the box office pie. While the former managed to cut across the audiences `Action Replayy` failed to make much impact even after having formidable star cast like Aishwarya Rai-Bachchan and Akshay Kumar.

In the 1990`s too movies released during the festival of lights had boosted the prospects of many films, prominent among them being Yash Chopra`s `Veer Zaara`, `Mohabatien` (2000), `Dil Toh Pagal Hai` (1997), `Dilwale Dulhaniya Le Jayenge` (1995), Karan Johar`s `Kuch Kuch Hota Hai` (1998), Sooraj Barjatiya`s `Hum Saath Saath Hain` (1999) among others.