The maid servant of the house whips out the same mobile phone that the wife has been gifted and as the wife looks nervously at the maid-servant, the camera zooms in on a picture of their wedding.

Now, actor Shiney Ahuja thinks the advertisement in question has targetted him and takes a dig at the recent turn of events in his life. The actor, who has been convicted of raping his maid earlier, has slapped a legal notice on the company claiming damages. The actor has appealed to the Bombay High Court against his conviction.

“Shiney Ahuja’s appeal to the Bombay High Court is pending hearing and his difficulties seem to be growing. The critically acclaimed actor, who had to spend time in jail after being accused of raping his house maid (a charge he has constantly denied), is shocked by an advertisement rolled out by a mobile company this week. The said advertisement, tagged as the ‘Bai commercial’, tries to take a humorous dig at the Bollywood star out on bail,” says a statement, adding, “The advertisement, which is said to have been made especially for the Diwali season, has infuriated Shiney, who has sought legal action on the mobile company.”

Shiney, sources say, has sought damages from the company because he feels that the advertisement tarnishes his image. “Shiney has sent a legal notice to the mobile company as the advertisement amounts to willful character assassination. As we know, Shiney had challenged his conviction and the Bombay High Court has admitted his appeal, which is currently pending hearing. For the mobile company to air such a commercial influencing public opinion when Shiney’s appeal is pending hearing, is equivalent to contempt of court,” says his publicist.