Shah Rukh Khan has launched his social avatar G.One from his upcoming sci-fi film RA.One in association with UTV Indiagames, which has got the rights to develop the online game. The 45-year-old has conceptualized his virtual character G.One and games featuring him will be available on social networks like Facebook along with gaming platforms like Nokia Ovi, Android, Apple as well as to DTH subscribers. To enable this, UTV Indiagames has created a cross-platform social game across mobile, online and television. "The first ever superhero social game on the most powerful medium today takes it to a whole new level. The game has been specially conceptualized to ensure that it reaches out to all the audiences that are eagerly awaiting to catch a glimpse of the superhero G.One," said Shah Rukh in a release here Monday.

"This is the perfect opportunity for gamers to get introduced to and engage with G.One, understand his fantastic abilities and immerse themselves in the game and become superheroes," he added.

"The amazing statistic is that 50 percent of all users on social networking platforms play games. So when we associated with Red Chillies to create a game around 'RA.One', we decided to make a social game out of the character," said Vishal Gondal, CEO, UTV Indiagames.

"The game has the potential to have a global appeal and we hope the sheer power and reach of social gaming will enable us to build a massive gaming franchise appeal, appealing to everyone across the country as well as to increase the base of gamers in India," he added.