With the release date of RA.One inching closer, Shah Rukh Khan has thrown himself into the promotions.In one of the many press conferences, he spoke about the film, the marketing game and why superheroes are cooler than superstars. Sonil Dedhia took notes. This is your third media appearance in four days. Are you trying too hard to sell the film?

I recently tweeted that I am meeting the media so often that I get a sense of Deja Vu everyday. I also said that I get very little time to sleep so now I have decided that I am going to sleep with the media. We can talk whenever we want to and also rest at the same time.

Do you consider yourself a marketing guru? These terms are nonsensical. Every actor talks about his films. I promote all my films when they are about to release, but I'm no marketing guru. The marketing may be different for different films. I try to be unique in the way I market my films. I have made RA.One with a lot of passion and hard work and I want the maximum audience to come to the theatres and watch the film.