Superstar ShahRukh Khan has spent more than 150 crores on Ra.One. The question is to what extent can one go to create hype and publicity to promote a film. Shah Rukh seems to leave no stone unturned. He organised a music release function for the film, a first-of-its-kind in Bollywood and even sold the rights to telecast the music release function to an entertainment channel.

The music release function itself was spectacular with SRK jumping on cars and flying mid-air supported by suspended cables. But now come the controversies. When Shah Rukh said he dedicates Ra.One’s music to Yash Johar and Juhi Chawla’s brother Bobby, the actress made no bones about being disappointed, saying it was 'too little, too late'.

An emotional Juhi was in tears when she said, “The acknowledgement came rather late in the day” for her brother who was very involved in the making of the film in the initial stages, before the unfortunate mishap happened. But now people are speculating that the outburst could be part of a publicity stunt for the film."

SRK is also being accused of copying the poster designs of a Hollywood superhero film. Ask him if his posters are a copy of Batman Returns or of a German ad, the quick-witted Shah Rukh answers, “I am not aware of the rip-off. All super heroes are known to kill the villains in the end!” On a lighter note he adds, "Darling, why do you see German ads, you should be seeing Indian ads, especially the products I endorse.”