Jewellery Designer Farah Khan Ali launch her new jewellery store in Delhi: Farah Khan Ali has launched her jewellery store at Delhi’s DLF Emporio Mall on Thursday.Jewellery designer Farah, who is well known for making eye-catching and unique jewellery is offering customers a whole range of latest jewellery designs in gold, ruby, diamond, emerald, sapphire and other precious and semi-precious stones.

At the launch of her store, Farah stated that Delhi was an apt choice for opening a jewelry store as after Mumbai; Delhi is the next most fashionable place in India.

Women here have a good taste for style and fashion. Delhi is very close to her heart as like her, the women in Delhi too love bling. This is Farah’s second exclusive store the first being in Mumbai. She has opened this store in partnership with Deepak Mehra and Navin of AKM Mehrasons Jewellers.

It is in collaboration with them she had opened her first store in Mumbai in 2006. Farah loves exclusivity. She makes unique designs and limited edition pieces as she believes that luxury is limited. She gets bored repeating the same designs.

One can pick a piece of jewellery from her store starting at a minimum price range of Rs.100,000. Farah Khan Ali is the daughter of yesteryear Bollywood actor Sanjay Khan.