Shahrukh, who is leaving no stone unturned to make his upcoming superhero flick ‘Ra.One’ a hit, has apparently come up with a unique promotional strategy for promoting his soon-to-be-released pet project. Grapevine has it that the ‘Ra.One’ superhero Shahrukh Khan is mulling making the cars participating in the Grand Prix sport the logo of his sci-fi flick. Not only this, the superstar also wishes to approach Michael Schumacher to ask him to race in a car bearing the name of his film, at the Grand Prix that is to be held in Noida on Oct. 30. Revealing SRK’s plans, an insider told the daily, "The idea of tying up Ra.One's promotions with the Formula One race in Noida is entirely Shah Rukh's. The details are being worked out. If all goes according to plan, Schumacher will be racing in a car that says, Ra.One." Raveena Tandon calls Shahrukh as ‘Shah’ Recently, the ‘Tu Cheez Badi Hai Mast Mast’ girl Raveena Tandon disclosed that she has nicknamed the Baadshah of Bollywood Shahrukh Khan as ‘Shah’.

The actress, who was also among the invitees at Shahrukh’s Eid bash, also revealed that at the outset, King Khan used to hate being addressed as Shah, but eventually he became used to it and now he has no option left. Sharing SRK’s nickname with her followers, Raveena tweeted, "As Shah was telling another friend that night, I was the first person to start calling him shah, I gave him the nickname, though I remember, he hated it then, and I used to tease him...but now...hahahah I guess he doesn't have a choice."