Shah Rukh Khan will have a month and a half long marketing jig for his epic offering at the turnstiles-Ra.One. SRK has been planning a 36-city tour to further his interests which includes cities in India and abroad.

SRK will start the promotions of the movie by the end of the month. He is also expected to do a media and marketing blitz. The song Chamak Challo by Akon is expected to hit the airwaves first. Others will follow.

As of now SRK has revealed that he will be G. One in the movie while Arjun Rampal will be the Ra. One. So now we know, the title role is not being played by the superhero himself. And that's why they call him King Khan, we reckon.