Forthcoming action thriller Dhoom 3 is now going to reach every person having a mobile. Yes, you heard it right as Yash Raj Films has found a new way to amaze audience. Yash Raj Films Licensing has declared a tie-up with 99Games Online Pvt. Ltd., who will be creating games on popular Bollywood franchise. The vice president of YRF Licensing, Rohit Sobti quoted, “99Games Online is the perfect company to create mobile games based on `Dhoom` franchise. The company’s ability to produce high quality exciting games with true-to-life graphics will plunge players into the centre of the film’s action.”
He continued saying, "The `Dhoom` franchise has set high standards of production quality and entertainment quotient and we intend to deliver the same through a series of games which will be released globally." However, the CEO of 99Games Online feels that it will expand Indian gaming industry. The license doesn’t end to games only but it also includes toys, apparel, phone, tablet, accessories, bike autographics, helmets, paper products and cards. Dhoom 3 is the third film in Dhoom franchise and stars Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra in lead roles.