From Dhoom in 2004 to Dhoom 3 in 2013, the 'Dhoom' franchise has grown into one of the biggest brands of Bollywood. This Christmas Dhoom 3 is expected to break the record held by Chennai Express and rewrite box office history. While not much has been revealed in the promos so far, here's a look at the evolution of brand Dhoom. The first Dhoom was a medium budget, action flick that was not exactly high on face value. The film relied extensively on its catchy title track to draw crowds, as well as the curiosity over Shahrukh Khan's Veer Zara theatrical trailer, that was released with the prints of this film. Remember! Those were days when trailers did not have You Tube and Facebook premieres. The film was a hit, but no one really knew if Aditya Chopra would take it further; as the sequel fever was yet to hit Bollywood.
The second installment of Dhoom took the franchise to new heights. The positive recall of the first film, along with the inclusion of Hrithik Roshan and Aishwarya Rai in their sexier than ever before avatars (the smooch was a welcome bonus), backed by a lavish budget, made this a front-loaded blockbuster like no other. And as expected, Dhoom 2 shattered every box office record in the year of its release giving Hrithik his first mega-hit outside the Roshan universe.
Dhoom 2 had such a massive impact that Bollywood insiders wondered how a third installment would ever better the magic of Hrithik Roshant’s flawless portrayal of a larger than life thief. But the makers surprised one and all by casting the intellectual superstar Aamir Khan, as the main villain in this popcorn blockbuster. To steam up things even further, Katrina Kaif was added to the lineup, making her the only actress to have worked with all three Khans simultaneously with the same banner.
While there are several theories in the tabloids about Aamir Khan’s role in the film and we still live in hope that Katrina will flaunt her bikini-bod in IMAX resolution, one thing is for sure…This time Dhoom will be less brawn and more brain!
