After endorsing beauty and health care brands, Bollywood actresses Kareena Kapoor and Shriya Saran have been roped in as brand ambassadors of Colgate Active Salt Healthy White, the new product by dental care brand Colgate-Palmolive. The product focusses on using a combination of salt and lemon to remove yellowness in teeth. Sharing her experience of associating with the brand, Kareena says, "As actors, it's important that we stay healthy and present the best of ourselves. And that's exactly how Colgate Active Salt Healthy White toothpaste adds value for me".

"It simply helps me to say no to yellow teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you," she added.Shriya Saran also feels that, "yellowness of teeth is a common problem faced by many of us. The new toothpaste from Colgate promises to solve that for you," she adds.