We received a huge response to a guest blog post we put up on Koimoi.com last two weeks (“What Shah Rukh Khan Means To Me” – Koimoi Reader’s View and “SRK – The Acronym For Still Reading Khan” – Koimoi Reader’s View). The post, which spoke all about a die-hard fan of Bollywood star Shah Rukh Khan, received a lot of comments, both positive and negative, on the website as well as across the social media. At Koimoi.com, we believe in giving space to different, even divisive, views on Bollywood stars and their films. Hence this next guest blog post, an insightful and opinionated rebuttal by a reader. Read on… Sorry Mr. SRK, but you exude an Unmistakable Sinking Feeling! Down over and over again but not out yet, well this is how I would like to define the Superstar Shah Rukh Khan or preferably media’s favourite dart board. It is that time of the year again when the Shah Rukh season is in full bloom and why not after all the actor’s train service is in calling (Chennai Express, if you may). And frankly, I am asphyxiated with the overtly sweet turned repulsive SRK spell a result of the countless appearances in movie promotions and endless hoardings which eventually give you the ghetto and super imposed thrust. I am tired of reading all the sugar coated fan articles on this website. Looks like no one has a contrary opinion on this self proclaimed King! Mr. Khan, frankly, I am floored with your OTT humility, charisma, sense of humour and I can proudly see as the most visible Indian face globally.

But (and here goes the tale of the apathy) what you are trying to do is kill the audience including your fans with either your arrogance, increasing superficiality or the recent overdose of brainless marketing Speaking from a disillusioned viewer’s context, it’s hard to blindly participate in the silly gimmicks of yours which is difficult to gulp provided it is a well known fact what a fine showbiz businessman you are. But however, the heights of disgust which has forced me write this is not when I saw your loud colorful and unreal movie’s trailer but the insensitive extent to which you could deem and eat up your own words as proved recently. Firstly, you went ahead announcing a tribute for Rajinikanth and then clarified it was not part of your upcoming ‘Salman wannabe film’ and then go on to assign the song to rapper Honey Singh. If I very well recollect you were the one promoting women empowerment and equality through a brand of tea! The tea promotion was followed by the loud claims of your co-stars to be given preferential treatment with their names appearing before than male counterparts. And then you take up an insensitive step to partner up with the singer who rose to fame notoriously by bashing up women in his hateful sexist songs and seemed ‘yo yo’ about it (Honey Singh obviously). The singer’s name was even dragged in a PIL being filed against him and faced the public wrath during the infamous Delhi rape repercussions.strategies.