The trailer of Ranbir Kapoor starrer 'Besharam' has caused a stir online with fans reacting to the alleged digs against Shah Rukh Khan and Salman Khan made in the promo. The clip which has received close to a million hits online, sees RK crooning an off-key version of 'Tujhe Dekha To Ye Jaana Sanam' from 'Dilwale Dulhania Le Jayenge' (DDLJ) while urinating in mustard fields, a reference to one of SRK's most popular reel moments. Another dialogue, "Naam Chulbul rakhne se, koi Dabangg nai banjaata," has irked fans of the other Khan. The response to the trailer can be described as polarising at best, with its 'like' count of 3687 matched by an equal number of down-votes on YouTube and Tweeples too remained divided. While Mihir Fadnavis, a film critic complimented RK's histronics on Twitter writing, "The difference between SRK and Ranbir isn't just the age. It's that the former tries too hard, and the latter is utterly effortless", Khan fans made their ire evident on the social network.

"Ranbir Kapoor mocking SRK in an iconic Tujhe Dekha song while peeing in the #Besharam trailer proves that he still needs to grow up. #crap (sic)," wrote BoldMonk while another member of the networking website, with the handle 'King of Bollywood', chimed in saying, "Ranbir copies SRK poise and Salman style. Both r impossible to do (sic)." The film's director Abhinav Kashyap, who had also helmed Sallu's monster hit Dabangg explained the Khan connection at a press conference held to launch the film saying, "There was no glimpse of Salman. Chulbul is a name, and it has come from me. I can make fun of myself." The filmmaker said that the DDLJ number opens the trailer so as to convey that the film is a romantic comedy.