The strong association between Bollywood and fashion was amply displayed at the Grey Goose IIFA Rocks - a fashion show on the eve of International Indian Film Academy (IIFA) Awards - here Friday with an ode to villains and vamps and 100 years of Indian cinema. The fashion show was presented by designer duo Shantanu and Nikhil. Dark and heavy colours like red and navy blue ruled the occasion with anarkali suits and dresses high on the waves and drapes, while the designers added bling to their collection by pairing golden borders and bases with the dresses. While the woman represented Bollywood vamps with their dark and mysterious looks, the men also flaunted heavier and darker emotions by donning fitted trousers and coats. However, it was Neil Nitin Mukesh, the show stopper, who took the limelight with dark brown suit with broad-ended trousers, while his stylish moustaches added to his looks.

If fashion was high on quotient, Bollywood made its presence felt by some splendid performances by Arjun Kapoor, Sonu Sood, Arijit Singh and Dia Mirza among others. The ceremony also witnessed the distribution of IIFA technical awards, where director Anurag Basu`s "Barfi!" led the race. Among the other attractions was actors Vir Sanghavi and Boman Irani tickling the audience`s funny bone as they promoted their upcoming film "Santa Banta".