Bollywood actor Ajay Devgn has been roped in by Sangam Textiles as the brand ambassador of their formal men’s wear category. Sangam India, one of the known textile conglomerate, has locked a two-year endorsement agreement with the actor. The brand is also expanding to Tier III and Tier II cities. “We believe that the mass appeal of Ajay Devgn would help us reach out to our target group which resides in Tier III towns as well as metros,” said VK Sodani, Executive Director, Sangam India. A new TV commercial and print ad with Devgun will be released soon.

Earlier, the brand associated itself with Bollywood actor Suniel Shetty and cricketer Virat Kohli. Sangam's Textile Industries at Bhilwara, Rajasthan are one of the largest and most modernised units in the country. The Group's spinning division is ranked amongst world's largest PV dyed yarn industry. Totally integrated division is equipped to produce from yarn to fabrics. The diversified industries include spinning, weaving, processing, denim manufacturing and knitting. Being the core business of Sangam Group, textiles account for the major revenue sharing in the group's earnings.