It’s no more a secret that ‘The Dirty Picture’ has proved to be a turning point in Vidya Balan’s career. After bagging all the major popular awards for her portrayal of Southern siren Silk Smitha, the actress has now been appointed as the brand ambassador of Victoria's Indian Film Festival.

The 10-day festival will be held in Melbourne in mid 2012 and will showcase the best from Indian film industry, displaying the range and depth of the films.

Vidya says that she loves the format of the festival and the wide variety of films screened there. She is delighted to be named as the brand ambassador of the festival, as it provides a platform for upcoming filmmakers, through its short film competition.